The 3G wireless increment must win in the starting line

The correspondence is walking into the data time, how buttransforms the creativity the user experience and the commercialvalue, becomes in the domain operation business, the service providerand the content supplier's ponder key. On the other day, "2,007Chinese wireless increment service innovation and the applicationseminar" held take "the service innovation and the value promotion" asthe subject in Beijing. The persons from all walks of life in view ofthe data time new application type, the new marketing pattern, the newmanagement way and so on have carried on the widespread discussion,commercial sweeps clear the barrier for the large-scale service,guarantees the 3G time the wireless increment to have to win on thestarting line.Supervises and manages again in the management innovationInformation industries department telecommunicationadministrative bureau Assistant Commissioner Lu Yang pointed out that,promotes our country to rise in value the service market health andthe long-term development, must further strengthen to the incrementservice market science effective management. First, must strengthenthe foundation operation business management mechanism, carries outrequest which who manages who to be responsible for, who turns on whoto be responsible for, who collects fees who to be responsible, isclear about the request foundation enterprise to establish thecorrelation mechanism, realizes to the increment service cooperationclosed loop management; Next, not good records through the enterprisemale shows and so on the way impetus profession system movement;Finally, uses the information method enhancement managementefficiency, renovates through the key point with the persistent effectmechanism construction, positively builds the market regular system toconsummate, the management main body power and responsibility is clearabout, the management pattern science is reasonable, fairly has theforeword the market development environment, advances our country torise in value the service market to continue, the health development.Chinese young people network association Secretary General HaoXianghong also pointed out that, the network society rose expeditesthe network citizen's formation, the field has had to develop thenetwork new citizen to raise activity and so on plan. At the sametime, must unblock the network order, the containment network abusesand sinks confuses; Must middle the network government the sciencepolymerization law and ethics strength, the realization flatcooperation lifting efficiency, forms the benign mechanism.Pattern innovation: Marketing and platformAt present, the increment service market also exists very knewthe erroneous zone, causes the new application not to be able toobtain the prompt popularization. This displays in although theincrement service type is truly many, but has quite a part to haveidenticalness; On the other hand to the user pointed is not verystrong, this process also needs to purify and the conformity; Also hasis rises in value the service scale development few, is very difficultto find the short line to explode the hair style the incrementservice. In this kind of situation, the exploration suits to marketmarketing platform this step appears importantly.The IBM telecommunication and media enterprise department Manager LiHewei believed that, future the telecommunication increment serviceeruption will have two pivots, first will be the small numerousmarkets essenceThe accurate service has custom-made with the marketing; Secondis the new service nimbly has custom-made. Li Hewei pointed out that,in the marketing aspect, future will be supposed to adopt four action,namely will deep cut the user demand, the effective conformity, thefine marketing and the operation as well as the enhancement customerwill mount properly. But the platform research and development domainalso must realize causes the more innovations service quicker paymentmarket, realizes the new service income through the cross manynetworks and the service platform duplicate suitable overlappingservice, provides has pointed, the individuality service.Italy sharply newly creates COO Wang Tun to announce at the meetingthat, Italy sharp soon promotes based on as soon as the standing -likebar code search service, builds a platform between the consumer andthe merchant. In this platform, the merchant may collect the user theinformation, is advantageous to the product promotion, the incrementservice, guards against false as well as expense experience sharing.The individuality development expedites the applicationBecause is different with the traditional Internet serviceload bearing form, the handset increment service development needs toreceive the hardware equipment, the application community and so onthe many kinds of conditions restriction. The video frequency, themusic grows which based on the handset, photograph and so on thefunction because is frequently insufficient "specialized" the mannerto denounce. But the handset user might trace the natural, the covercommunity's multiplicity also has created very many advantages for theemerging service development.Shenzhen suitably searches for technical development limited companyCEO Wang Xi to believe that, the handset has the tertiarycharacteristic, namely the communication facility, accesses the netthe tool, the means of payment, these three kind of characteristicshad decided the service method can be diverse, but the business modelalso will certainly is compound.The Beijing day leaps the space and time information science andtechnology limited company (big end of net) vice- president Wang Junalso to indicate that, the increment service only has take the userexperience can have the outlet as the development principle. Thefuture handset platform will cause the user in the life circle, thework circle to have a good swim, finally will form the motion lifecircle.Every this net indicates " Manuscript origin: "Electronicproducts world or EEPW" all writing, picture chord video frequencymanuscriptThe copyright is the electronic products world all, any media,the website or personally in the reprint, the link, the extensionpaste or by otherWhen way duplication publication must indicate "Manuscript origin: "Electronic products world" and bureau author name.