11.19.2007

Graciousness wisdom water's edge and Sony had been established thejoint venture Moversa strength to push the general non- contact typesolution

Graciousness wisdom water's edge semiconductor (NXPSemiconductors) with Sony Corporation announced being establishedjoint capital enterprise Moversa, this company in the global scope,will devote to will aim at uses the near distance wirelesscorrespondence (NFC) the handset promotes the non- contact typeintelligence application.Moversa will plan, the development and the production safety chip,namely simultaneously will integrate based on the whole world appliesmost widespread non- contact type smart card technology MIFARE and theFeliCa operating system and application general An Bao visits themodule (U-SAM), and will carry on the correlation market marketingactivity. U-SAM also may act according to the customer the demand,supports other non- contact type operating systems and theapplication. The Moversa headquarters will be located in the AustrianVienna, will be handsome male by graciousness wisdom water'sedge semiconductor Guus Frericks and Sony leads together.Uses together when with the NFC chip, Moversa U-SAM may construct aglobal handset general non- contact type IC platform. The Moversaestablishment will accelerate NFC in the global scope application. TheNFC this short distance wireless technology has pushed since 2002 bythe common inventor graciousness wisdom water's edge and Sony to themarket, many experiments proved NFC already receives the market thewidespread welcome, founds the global commercial migration to servethe new opportunity.Moversa was uses the handset user to create the condition, enabledthem to be allowed to carry on the many kinds of non-contact types application through the handset, like handset paymentand public transportation ticket clerk and so on. U-SAM product Will provide the correlation technology for the mobileequipment manufacturer, will help them to design may and the differentnational/area deployment each kind of non- contact type agreement andthe operating system compatible global product. Thus, handsetoperation business, public transportation network service provider andso on operation business and credit card company may quickly promotethe advanced non- contact type service for the handset user. Thissecurity chip first batch sample to 2008 year after year center willpromote, uses in the handset to insert the type solution, and theestimate will realize first batch before the next year year's endcommercial.Graciousness wisdom water's edge semiconductor carries out vice-President concurrently general manager horse Dejiang (Marc de Jong) toindicate that, "Moversa symbolized the non- contact type technologysteps into the recent development phase. Many non- contact typestechnology conformity on a security chip, for will serve the providerto create the broad development opportunity, will assist them topromote the splendid new service face the global consumer, if willserve as the handset the credit card, the on-line shopping and thepayment mass transit expense and so on."Sony Corporation executive committee member concurrently senior vice-President big □V is abundant was indicating that, "The globalconsumers all will enjoy through the Moversa product to the widespreadservice, will only have the handset and the terminal contact, thenenjoys to the completely different life style. Moversa also openedcertainly the good turning point for Sony, by promotes it in theglobal scope the non- contact type IC business model which establishesin Japan. Japan already in multi- applications, multi- handsets andlower part multi- operations business pattern bureau handset walletservice."Frost & The Sullivan smart card whole world project inspectorgeneral and analyst Anoop Ubhey indicated that, "The SIM card, theintelligent recognition project and the motion payment will continueto impel the whole world smart card market the development. TheMoversa development new security technology enables the people to beallowed to visit the different non- contact type IC agreement and thestandard, for in the whole world widely deployed moved the non-contact type to serve has laid the foundation."While will develop the NFC technology together, graciousness wisdomwater's edge and Sony also (MIFARE and FeliCa) continues based onrespective technical platform to provide the chip and the application.

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